WBTV's First Color Camera

Articles | Publications

Power For The People

Booklet Cover Over the years, hundreds of cultural, educational and religious organizations, and individuals, benefitted from Jefferson's contributions, on and off the air. We would read about them in a periodical called Power For The People. Here's the one from January, 1967.

Broadcast News

In August 1957 the Radio Corporation of America (RCA) devoted a huge chunk of its prestigious monthly magazine Broadcast News to a cover story on WBT-WBTV's new facilities on West Morehead Street (which, not coincidently, was chock full of RCA equipment).

RCA magazine »

WBTV 5th Anniversary

For its fifth anniversary (in 1954), the TV station published an eight-page booklet for the public and advertisers alike. It contained photos of most of the staff and described the work that goes on "behind the screens." Work had just begun on the new million-dollar broadcast center on Morehead Street and the excitement and anticipation was evident.

WBTattler

Read all eight pages of the 1943 newsletter called "WBTattler," edited by sportsman Jack Knell. You'll see a few familiar names and learn something of the staff.

Mikes & Dollies

...was the name of the Company's newsletter in 1955. And a terrific one it was, with fascinating items about the stations' personnel and their work. It includes a story on our Florence station, WBTW, which had been on the air for less than three months. We can just hear you saying, "Why, I didn't know that!"

Linger awhile »

WBTV 30th Anniversary

In 1979, celebrating its third decade on the air, the station printed a booklet of photos of over 100 on- and off-air people at Channel 3 and many of the CBS stars of the past. How many can you identify? (PDF)

View booklet »

Audio Graphs

A couple of items from "Audio-Graphs," one of WBT's news letters from the 1960s.

Jay Torrence (left) and Charles Crutchfield conferring at the main entrance as they await the arrival of the motorcade of Julie Nixon, daughter of then President Nixon.