WBT - The Early ThirtiesIn The News

The Charlotte News, Dec. 18, 1931

Dixie Network Not Curtailed Gluck Asserts

Manager of WBT Says That Network Will Be Improved— Special Programs From New York.

"The Dixie network is very definitely not being discontinued or curtailed in any way," Earle J. Gluck, manager of radio station WBT, said today. "As a matter of fact the first of the year will see an expansion of activities.

Mr. Gluck made the following statement:

"Listener interest has never been at a higher level than at the present time and the business trend is firmly on the upgrade. Plans for the coming year include the construction of the new 25,000 watt transmitter for WBT, making it one of the outstanding stations of the country; and numerous additional programs of unusually high merit will be provided for WBT and the Dixie network.

"There will be some changes in the artist personnel at WBT, but these are not definite as yet. Such changes are continually being made, however, for new programs are constantly in the process of preparation to meet the varied and changing wishes of the listening audience.

"The active staff of WBT will be increased materially during 1932 to take care of the technical expansion, and this will provide additional employment for broadcasting engineers and specialists in broadcast operations.

"Among the new plans and developments," Mr. Gluck continued, "one of the most outstanding from the listener's angle will be the new special wire facilities available to us the first of the year whereby special programs from New York and other centers will be available to the Dixie network and WBT irrespective of programs that may be on the northern network, which previously precluded such service to the south. This will enable us to bring programs built especially for southern listeners, using the country's finest talent available, direct to the south."


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